Top 5 Fashion Games on iOS in Europe for Q2 2023

During the second quarter of 2023, fashion games on the iOS platform in Europe saw varied performance in terms of downloads, revenue, and active users. Here's a closer look at the top 5 fashion games based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. showed notable trends this quarter. Weekly revenue peaked at approximately $258K in early April before experiencing fluctuations, ending the quarter around $234K. Downloads began at around 74K per week, dipped in mid-April, and concluded the quarter with a strong 100K. Active users remained consistently high, peaking at 657K in the last week of June.

Makeup Stylist -DIY Salon game by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. also demonstrated significant activity. Weekly revenue was relatively stable, hovering around $1.9K throughout the quarter. Downloads saw a decline from 75K in late March to 59K by the end of June. Active users fluctuated slightly, maintaining an average of approximately 474K.

Makeover Studio: Makeup Games from LIHAO TECH CO., LIMITED observed a steady decline in both revenue and downloads. Weekly revenue started at $5.7K and dropped to about $3K by the end of June. Downloads began at 45K, peaked at 63K in mid-April, and then decreased to approximately 30K. Active users followed a similar trend, decreasing from 543K to 478K.

Merge Studio: Fashion Makeover by Paxie Games experienced a gradual decline. Weekly revenue fell from $13.5K to about $8.5K, while downloads decreased from 45K to around 17K. Despite these declines, active users remained relatively stable, averaging about 237K.

Love Paradise - Merge Makeover by Rosecrab showed mixed performance. Weekly revenue saw a decrease from $8.7K to approximately $5.6K. However, downloads fluctuated, starting at 21K, peaking at 42K in early May, and finishing strong at 32K. Active users displayed growth, starting at 73K and peaking at 118K by the end of June.

For more detailed insights and analytics on these fashion games, visit Sensor Tower.